1st August – 31st August 2018
Promoting Courteous Driving And Riding
Give a ‘Thumbs Up!’ this August to celebrate and encourage courtesy between drivers, riders and other road users.
The ‘Thumbs Up For Great Driving And Riding!’ campaign is a month of fundraising activities, designed to help IAM RoadSmart members and the wider driving and motorcycling community acknowledge, celebrate and increase courtesy between drivers and riders on UK roads.
Through a network of 202 local groups around the country, IAM Roadsmart are encouraging drivers and riders to acknowledge and demonstrate their appreciation when another driver or rider lets them into traffic, allows them priority or gives them a helping hand – with a simple thumbs up, or one of our special thumbs up stickers.
IAM RoadSmart staff and volunteers will be out watching for good deeds done in the car and on the bike, and will be armed with thousands of stickers to hand out in support of the campaign. IAM RoadSmart local groups will be fundraising during the month of August, so there are also plenty of other ‘Thumbs Up For Great Driving And Riding!’ items available.
Money raised from the campign will go towards a special IAM RoadSmart vehicle equipped with road safety merchandise and equipment, which IAM RoadSmart groups around the country can use free of charge for promotional events or displays through the year as they help spread the road safety message to young people and local community groups.
We hope the campaign will give those who get involved the opportunity to:
Reward and encourage courtesy between all road users
Show appreciation for others’ actions –
‘Thanks for seeing me’,
Much appreciated’, for example.
Promote positivity on the roads and create a fun, enjoyable feel when travelling. Support IAM RoadSmart’s mission to help make better drivers and riders. Get Involved With The Campaign
Throughout August IAM Roadsmart will be tweeting and posting about the campaign on Twitter, Facebook and Instagram. Support us on social media and share your own positive driving and riding experiences using the hashtag #ThumbsUpForGreatDriving or #ThumbsUpForGreatRiding, or #ThumbsUpForGreatDrivingAndRiding. Please also tag @IAMRoadSmart in any tweets or posts and we’ll make sure we retweet or share your stories.
You can also visit our Thunderclap page to pledge your support and help share the message by clicking here. If we reach our target of 100 individuals or organisations supporting IAM, we hope that on 1st August 2018 at 7am the ‘Thumbs Up For Great Driving And Riding!’ message will be blasted loud and wide across the UK’s social media airwaves!